glinnkamp wayfinding – The Campus Orientation
Wayfinding system
BEOS AG
The glinnkamp campus has a lot of cubes: logistics companies and huge warehouses with square building shapes. The wayfinding system needed to reflect this feature and the function of the campus. Similar to a high-bay warehouse, the individual line elements consist of stacked, square cubes. The cubes can be rotated to point toward a destination so that their shape along with the type offer directional guidance. The glinnkamp wayfinding system represents the core business of the site and also creates an identity-forming and style-defining character that is simply fun, thanks to its colorful towers of cubes.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry