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Heating Device
British American Tobacco
The glo™ Hyper Pro is a compact heated tobacco device that offers satisfying alternatives to traditional smoking. It features the TasteSelect™ dial for easy flavour customization and Boost Mode for enhanced intensity. The EasyView™ display provides clear visuals for battery life, pre-heating status, and session progress, with a quick press to check the remaining charge. Crafted from lightweight aluminium, it is available in up to seven stylish colours and eco-conscious packaging. Sustainability improvements include pulp-based alternatives and circularity integration, positioning it as a premium, responsible choice for tobacco users.
Client / ManufacturerDesign
British American Tobacco
London, GBBritish American Tobacco
London, GBJonathon ListerDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users