GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
GLO Pro Slim
2022

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GLO Pro Slim

E-cigarette

Glo Pro Slim is the next-generation tobacco heating product (THP) by BAT. Although GLO was a massive hit, its simple style was rather uninspiring. The aim here was to create a new design that could stand out in the THP market. The problem with previous products was that even though they were meant to be mobile devices, they were mostly too thick and uncomfortable to carry around. Jiyoun Kim Studio solved this by adopting a novel flat battery, improving the heating engine, and using an aluminum body to create a unique, ‘pocketable’ device.

Client / Manufacturer

BAT

London, GB
Designer

BAT Design

London, GB

Jiyoun Kim Studio™

Seoul, KR
Jiyoun Kim Studio™

Jiyoun Kim Studio™

Seoul, KR
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Europe
Target Groups
Consumer / User

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