GLSI Toolkit

Design methodology

Every country has a different culture and different consumer tendencies. However, many brands have failed to be noticed for their worth because they just clung to the standardization of their brand identity without considering the unique cultural aspects of the target country. Recently as businesses recognize the limits of standardization strategy, GLocal (Global + Local) strategy that fully reflects the local aspects is gaining attention. This GLSI Toolkit (GLocal Store Identity) contains GLocal Store Identity Design Methodology and processes that help companies successfully settle on the new market all the while keeping their brand identity.