gmp Corporate Design
Corporate Design
gmp Architekten von Gerkan Marg und Partner
The corporate design of the architects’ practice gmp von Gerkan, Marg and Partners translates the practice’s philosophy which centers on the ideas of simplicity, variety and uniformity, distinctiveness and structural into a visual language. The emphasis is on reduction based on plausibility and a natural understanding. It takes into account the principles of the inherent connection between material and form, uniformity of material and restraint in form. Any surplus decorative elements that do not relate to the function of the medium are avoided. The ideal is to design things so simple that they are long-lasting in terms of function and time.
Client / ManufacturerDesign
gmp Architekten von Gerkan Marg und Partner
Hamburg, DEgmp Architekten von Gerkan Marg und Partner
Hamburg, DEDate of Launch
2013
Development Time
up to 12 months
Target Regions
Africa, Asia, Europe, North America, South America
Target Groups
Trade / Industry, Public Sector / Government, Investoren, Journalisten, Kulturbeauftragte, Universitäten, Öffentlichkeit, "Bauherren"