Go Chat Reimagined Experience

Mobile App

e&, a leading telecommunications and technology company in the UAE, envisioned an app that allows users to make free voice and video calls, engage in gaming, and transfer money, fostering connectivity. With VoIP challenges in the UAE, e& developed a market-leading product. Over the past 15 months, our design team has transformed the video calling experience on mobile and web platforms by introducing innovative features, enhancing user journeys, unveiling a new logo, and refining the visual design language. These enhancements significantly elevate the customer experience for our 10 million active users.