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GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
GOGOON
2021

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GOGOON

Liquor packaging

Luzhou Laojiao Co., Ltd.

GOGOON is a new product that channels innovation to offer a premium spirit product. The packaging is a complete departure from the traditional bottle design typically used for Baijiu liquor. GOGOON offers an upscale version of this traditional product, a first in the Baijiu industry. The simple cylindrical bottle design expresses inner purity. The shoulder of the bottle has a hammered surface, a reference to fine craftsmanship. The bottle body refracts light to dazzling effect, communicating that GOGOON is a contemporary product for a new consumer era.

Client / Manufacturer

Luzhou Laojiao Co., Ltd.

Luzhou, CN
Design
Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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