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Liquor packaging
Luzhou Laojiao Co., Ltd.
GOGOON is a new product that channels innovation to offer a premium spirit product. The packaging is a complete departure from the traditional bottle design typically used for Baijiu liquor. GOGOON offers an upscale version of this traditional product, a first in the Baijiu industry. The simple cylindrical bottle design expresses inner purity. The shoulder of the bottle has a hammered surface, a reference to fine craftsmanship. The bottle body refracts light to dazzling effect, communicating that GOGOON is a contemporary product for a new consumer era.
Client / ManufacturerDesign
Luzhou Laojiao Co., Ltd.
Luzhou, CN
Shenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User