Golden Melody Awards - 30th Key Video
Video campaign
The Golden Melody Awards, GMA, are held in Taiwan every year. This year is the 30th anniversary, so we wished to celebrate. We combined the poster and the video design more closely than before by creating four posters from the four main core concepts. With an eye to social media, we decided to created animation posters instead of paper images. This is also the first time that the leading roles at GMA have not been filled by stars. Our aim is that audiences and the musicians will remember their pure and original love for music.
Date of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User, Public Sector Government