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Premium Gift Set / Bakery Packaging
SPC SamlipGolden Moments is a giftable dessert bakery brand built around the joy and sweetness of a “golden moment,” capturing the fleeting sensation of delight when tasting dessert. The logotype reflects this spark by embedding a subtle glint of light in its letterforms. The visual system views each product from unexpected angles, abstracting soft forms into rhythmic patterns that reveal new perspectives. Applied to packaging and touchpoints, these motifs celebrate the instant of pleasure. Golden Moments turns familiar desserts into emotional experiences and elevates gifting into a luminous ritual.
Client / ManufacturerDesign
SPC Samlip
Seoul, KRSamlip Design Lab
Seoul, KRHee Kyung Chun (Creative Director), Seoyoon Yang(Design Director), Jisun Lee(Designer),Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users