Good Things Are Coming
Department store ad campaign
"Good things are coming" is a spring campaign by the Shinsegae department store designed to send encouraging messages to people during the pandemic. The campaign reminds us that we need to stay hopeful to overcome adversity when times get tough. The designers created a nostalgic, eye-catching campaign featuring a series of fun, uplifting expressions to spread that positive message from person to person around the country. Those messages were on display across all platforms. The campaign included billboards in-store, online, and for passersby outside the stores. Customers could share stickers, emojis, and smartphone lock screens with each other like good luck charms.
Client / Manufacturer
Design
SHINSEGAE Shinsegae Department Stores
Seoul, KRSHINSEGAE Shinsegae Department Stores
Seoul, KRDate of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea
Target Groups
Consumer / User