Goodloop - RE-shaping the circular loop!
The next generation refill cream jar.
With Goodloop FASTEN will RE-shape the circular market! It's a sustainable and luxurious concept that can replace current cream jar packaging in the market. Goodloop has a high-end look and feel and is produced with (recycled) PP and PET only, which adds to the sustainable sense of the product. The curved inner jar gives the product a slim and cosmetic look, while the outer jar adds to the transparency of the product. Refilling is an experience for the consumer! When seeing Goodloop on the shelf, it will stand out by its design. It will give high-end brands the chance to keep their status in a more sustainable way that fits the future.
Client / Manufacturer
Design
Fasten BV
Hoorn, NLFasten BV
Hoorn, NLRobbert Bouman, Suzet Sijm, Remco Janssen, Savana HuissenDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users