Google Packaging
Phones, Tablets, Smartwatches, Smart home devices
Google's new packaging sets a new standard for sustainability in consumer electronics, while also redefining the brand’s visual identity. It's 100% plastic-free*, fully recyclable, & features innovative materials like custom-developed paper and molded fiber. This design prioritizes both environmental responsibility & a premium unboxing experience, enhancing brand perception while minimizing waste. *Based on retail packaging (excluding adhesive materials&required plastic stickers) as shipped by Google. To meet the request of some retail partners, stickers and/or security tags are applied to some packaging variations and may contain plastic
Date of Launch
2024
Development Time
Confidential
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users