Google Pixel 3 & Google Pixel 3 XL
Smartphone
The Google Pixel 3 and Pixel 3 XL are the 3rd-generation premium smartphone made by Google. The challenge was to evolve the Pixel design language, retaining heritage characteristics, while integrating new components and features for a better user experience (such as double front cameras, wireless charging and new antenna configuration). Pixel 3 has been designed beautifully and thoughtfully to better enhance users' lifestyles. The combination of softer form, new fashionable color palette, and a strong focus on design has resulted in Google's best phones yet.
iF Gold Statement
The Google Pixel series is characterized by its exceptionally high quality. The attention to detail and the colored materials are excellent and elevate the product above a mass market item. Plus, the usability and functionality make the phone stand out as a unique product!
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
North America
Target Groups
Consumer / User