Grace of Waste – the upcycled Furoshiki
Sustainable wrapping cloth
We’ve brought the Japanese tradition of wrapping gifts in a reusable cloth to Germany and added a decisive new twist: our Furoshiki is made from ocean plastic. This material choice not only avoids new waste but also recycles existing waste. And because the cloth is always passed on, it spreads a meaningful idea – gift by gift. A closer look at the pattern on the cloth illustrates the location of the floating islands of garbage in the oceans. Not only does the Furoshiki make a small contribution to the regeneration of our planet: it also inspires a moment of reflection.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Other target groups: Clients and opinion leaders