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Grächen
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Grächen
2024

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Grächen

Branding

Grächen und St. Niklaus Tourismus und Gewerbe

Grächen St. Niklaus is a holiday region in the canton of Valais in Switzerland and is very popular both nationally and internationally. In a comprehensive restructuring and transformation process, the existing destination orientation and its future potential were reviewed and the marketing strategy revised. The destination is now to address a broader target group and move away from the original "fairytale positioning" for families. This offered the extraordinary opportunity to rebrand an entire tourism region with a long tradition from scratch.

Client / Manufacturer

Grächen und St. Niklaus Tourismus und Gewerbe

Grächen, CH
Design
TEIL.CH

TEIL.CH

Zürich, CH
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users

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