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Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
2018

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Grandpa Soy

Food packaging

The inspiration for this package comes from a Taiwanese tradition of wrapping string around glass bottles to protect them. The designers placed elaborately folded cardboard at top and bottom in order to avoid damage to the glass, then joined the two ends by the same cord string that is used to wrap the bottle. An intended side-effect is that the product packaging resembles a hot air balloon. This design lets customers clearly see the product without unwrapping it, while minimizing the use of paper at the same time.

Client / Manufacturer

Milky Way Base

Taichung, TW
Design

Image studio Advertising Co., Ltd.

Taichung, TW
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, Specific country/region: TAIWAN
Target Groups
Consumer / User, Other target groups: housewife, Specific sub-group: chef

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