Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
2024

Share:

Greek Yogurt YOZM

Yogurt Product Packaging

Although YOZM, a Greek yogurt brand in Korea, offered a high-quality product, it faced the challenge of establishing a unique brand identity in a fiercely competitive market. After a PE firm acquired the company, it was the perfect time for the brand to acquire momentum. As a result, YOZM renewed its visual identity and was transformed into a youthful lifestyle brand, going beyond its original identity as a simple product. This extensive rebranding effort allowed YOZM to emerge as a stylish brand, embodying an iconic image and presenting a fresh and health-conscious cultural perspective to the younger generation.

Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

RELATED PROJECTS