Greek Yogurt YOZM

Yogurt Product Packaging

Although YOZM, a Greek yogurt brand in Korea, offered a high-quality product, it faced the challenge of establishing a unique brand identity in a fiercely competitive market. After a PE firm acquired the company, it was the perfect time for the brand to acquire momentum. As a result, YOZM renewed its visual identity and was transformed into a youthful lifestyle brand, going beyond its original identity as a simple product. This extensive rebranding effort allowed YOZM to emerge as a stylish brand, embodying an iconic image and presenting a fresh and health-conscious cultural perspective to the younger generation.

Client / Manufacturer

YOZM Corporation

Seoul, KR

Design

Interbrand

Seoul, KRUzin Hwang, Claudia Yeong-Mi Kwon, Jooryeong Jo, Yoonjin Kim, Suyeon Kang, Seunghyun Nam, Maron Kim