GREEN CONUT
Rebranding and corporate identity
Green Conut is known for its professional handmade soaps. The soap product's key feature is that it is “unscented,” giving it a good advantage in the market. The new corporate identity and rebranding strive to present the product's natural scent with visual solutions that highlight its "unscented" quality. The rebranding starts by using a single color (brown) to illustrate the source ingredients. This ingredients image is combined with the logo to create an auxiliary image that conveys an unscented visual experience. The effect is to strengthen and differentiate the brand's unique features, which has enabled Green Conut to stand out among similar products.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User