Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
Green x Groove
2023

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Green x Groove

Brand Identity Design for Landscaping Facilities

Lotte E&C

'Green by Groove' is a brand created to transform the landscape space that used to be a viewing space into a space of experience 'Green by Groove' provides residents with a function of relaxation and healing by serving as a park and a private garden in Korea's unique residential culture of large-scale apartments. In addition, it is designed to provide various experiences for residents through collaboration with the brand so that residents can know their own tastes and grow themselves.

Client / Manufacturer
Lotte E&C

Lotte E&C

Seoul, KR
Design

form & function

Seoul, KRChung Jinsuh, Park Juyoung, Hwangbo Sanghyun, Lee Dahee
Lotte E&C

Lotte E&C

Seoul, KRHan Hyoju, Kim Kyungin, Kim Heewon
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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