Green x Groove
Brand Identity Design for Landscaping Facilities
Lotte E&C'Green by Groove' is a brand created to transform the landscape space that used to be a viewing space into a space of experience 'Green by Groove' provides residents with a function of relaxation and healing by serving as a park and a private garden in Korea's unique residential culture of large-scale apartments. In addition, it is designed to provide various experiences for residents through collaboration with the brand so that residents can know their own tastes and grow themselves.
Client / ManufacturerDesign
Lotte E&C
Seoul, KRform & function
Seoul, KRChung Jinsuh, Park Juyoung, Hwangbo Sanghyun, Lee DaheeLotte E&C
Seoul, KRHan Hyoju, Kim Kyungin, Kim HeewonDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users