Greenfield Festival Website

Website

Every year, thousands of music-loving fans make the pilgrimage to the Greenfield Festival in Interlaken. Top-class music acts perform in front of a monumental backstage panorama. The website for the Swiss rock festival, previously gloomy and outdated, urgently needed an UX and UI reconditioning to improve navigation, enhance content discoverability and meet the ticket sales conversion target. MILK used the unique backdrop of the three world-renowned mountains Eiger, Mönch and Jungfrau for a modern revision of the branding as well as the conception and development of the new festival website.