GreenLeader Notebook
Experimental Paper Products
Red Star Macalline
The “Green Leader Program” notebook is a conference present designed for the certification authority of China’s green home furnishing brands. To convey the concept of an eco-friendly home to the audience, we used the idea of gradients as the core concept. Colors are gradients from green to gray, stepped structures allow you to see through to the back cover; using the perspectives of graphic gradient, color gradient, spatial gradient, and structural gradient, we explain the gradual process of going from chaos to order.
Client / ManufacturerDesign
Red Star Macalline
Shanghai, CNZhejiang University of Finance & Economics
Hangzhou, CNDate of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User