GreenSeven myTree

Your tree against CO₂

As a part of ProSieben – GreenSeven, we launched the online campaign called GreenSeven myTree. We offered the users the opportunity to plant a virtual tree in order to reduce CO₂ emissions. The core of the website was a lovingly designed “paper world”. Joining the campaign was simple: the user just had to register and thus the virtual tree was born. In order to see one’s tree prosper, questions concerning CO₂ reduction had to be answered daily within a period of 30 days. The campaign was completely Facebook-connected. Users were challenged to fully grow their myTree. Finally, 2,000 busy gardeners were lucky to win a sponsorship for a real tree.