GREF Farm Lab

Brand identity design

GREF is an eco-friendly smart farm that utilizes waste heat energy from steelmaking plant through advanced technology. The concept of 'Mechanism for Life' was derived from the idea of turning industrial energy for growing living plants with technology. Based on this concept, we created brand philosophy, and storytelling, the brand name 'GREF' derived from ‘Green Foundry’. In order to create a smart and virtuous image, GREF has set a visual tone & manner that shows every information in a clear and simple way. Logotype was made for show it is for the energy conversion, and technical information is expressed using highly visible infographics.