Grip Cup

Paper cup with grip zones

The innovative "press to grip" technique of the Grip Cup significantly improves its handling compared to regular paper cups. Its iconic silhouette with two grip zones is the result of a surprisingly interactive product experience based on a single, intuitive movement alongside with a distinctive pop sound. By pressing the marked grip zones the straight walls of the cup become concave, forming a structurally reinforced shape. This makes the cup more stable while ensuring a secure hold. Without compromising its stability, the grips even allow the use of thinner material thus reducing the amount of waste.