GROUND220
Customer Experience Space
GROUND220 is a new experience space that engages future customers with LG Electronics. The name means "LGE connects with customers at 220V." Like its name, it is designed with motif of 'connection'. The exterior design visualizes energy of connection, while the interior design connects the space to the local by symbolizing a waterfront park. A main road smoothly connects the interior and exterior of the space, and an exclusive app system allows for a seamless connection between on/offline experiences. The space was also designed to be flexible to allow for themes. As a result, the space is always changing, providing visitors with inspiration.
Client / Manufacturer
Design
LG Electronics
Seoul, KRLG Electronics
Seoul, KRJiyoung Ku, Youngsoo Kim, Minjung Koh, Woochul Sung, Hwayun Choi, Minji Park, Hoyeon Kim, Dahee KimHSAD
Seoul, KRHanbok Lee, Jaeseop Cha, Hana Kang, Myungjae Shin, Hyeji Kim, Jonghoon Lee, Jisoo Seo, Hyeongsuk Kim, Eunyeong Lee, Sangmin KimDate of Launch
2023
Development Time
more than 24 Month
Target Regions
Asia
Target Groups
Consumers / Users