GS Prime Shinhan Card

Credit card for retailer

GS Prime brings to market a new store credit card for retailers that communicates and engages visually with the younger generation, an emerging target in the retail market and is designed to fit harmoniously with the imaging of GS Retail’s brands. Through typography derived from superhero comics and consistent visual language, GS Prime aims to enhance casual communication among consumers and to promote the partnership image for brand awareness and merchandising opportunities. GS Prime found a new way to symbolize retail through materials, achieving a progressive and contemporary visual that differentiates it from other cards for retailers.

Client / Manufacturer

Shinhan Card

Seoul, KR

GS Retail

Seoul, KR

Design

Shinhan Card

Seoul, KRSeonghyeon Lee, Solah Koh, Tackkeun Jang, Jinhong Kim