GS25
Branding
GS25 is a leading Korean convenience store brand that started as the one and only independent brand in the country. Our brand name uses the number 25 instead of 24, meaning we offer additional values on top of the 24-hour convenience store services. The logo of GS25 has a dot added at 1 o’clock in the number “5” to express our story visually. Our slogan is “Lifestyle Platform,” representing our pursuit of offering diverse convenience services beyond the original function as a retail store. The extended graphic design based on the dot implies that the various lifestyle platforms of GS25 overcome the limitations of conventional convenience stores.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User