Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

GU XIAO JIU
GU XIAO JIU
GU XIAO JIU
GU XIAO JIU
2019

Share:

GU XIAO JIU

Liquor packaging

Sichuan Shi Quan Jiu Mei Co., Ltd.

The inspiration for this packaging design is the shape of a single grain. The aim was to express the origin and nature of all objects in the universe. To bring everything back to first principles; in this case, the seed that produces the malt for distillation. With the grain-shaped bottle in one’s hands, the consumer becomes aware of the origin of the liquor and gains a deeper appreciation of the fine spirit and the process of its creation.

Client / Manufacturer

Sichuan Shi Quan Jiu Mei Co., Ltd.

Chengdu, CN
Design

Chengdu Beilingjun Co., Ltd.

Chengdu, CN
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS