GU XIAO JIU

Liquor packaging

The inspiration for this packaging design is the shape of a single grain. The aim was to express the origin and nature of all objects in the universe. To bring everything back to first principles; in this case, the seed that produces the malt for distillation. With the grain-shaped bottle in one’s hands, the consumer becomes aware of the origin of the liquor and gains a deeper appreciation of the fine spirit and the process of its creation.