Guan Zhan

Instant Fish Maw

The design of the Guan Zhan Freshly Stewed Fish Maw focuses on how to provide consumers with an easily accessible fish maw product in the simplest way possible. As a leading brand in Chinese nourishment, Guan Zhan Freshly Stewed Fish Maw is deeply ingrained in the hearts of Chinese consumers with its highly recognizable brand image. The new container design is inspired by the ritual jade cong, utilizing a super-elliptical container design, combined with the luster and texture of glass, to embody the Chinese style jade-like elegance. The appropriately rounded corners effectively enhance the convenience of opening the product.

Client / Manufacturer

Guangdong Evidence Based Nourishing Life Technology Co., Ltd.

Guangdong, CN

Design

Shenzhen Tigerpan Design Co., Ltd.

Shenzhen, CNTiger Pan, Chen Yiwen, Duan Ruochen, Xie Zhangkun, Wu Juanjuan, Ma Chao, Peng Lei, Tang Lanling, Xiang Lingli