Guess Which Book Is It?
Window display for Yan Ji You Bookstore
Yan Ji You is China’s famous chain bookstore brand, the shop opened on 5th September in 2021 at Xiamen. They hope to hold a special event to communicate with consumers and attract more attention from consumers.
iF Gold Statement
An unusual and attention-grabbing staging of literary classics that offers a completely fresh visual experience. The design combines art and literature, and rewards visitors’ curiosity. Outstanding!
Client / ManufacturerDesign
Yan Ji You Bookstore
Xiamen, CNThe Nine Shanghai
Shanghai, CNExecutive Creative Director: Jody Xiong / Art Director & Desiger: Jody Xiong / Copywriter: Candy Chen / Producer: Siqi Zhu / Digital Designer: Hu MoShenzhen Nuolan Consulting Co., Ltd.
Guangzhou, CNDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users