Guide Beauty
Makeup collection
When Guide Beauty founder Terri Bryant started losing dexterity due to early-onset Parkinson’s Disease, it threatened her passion and career as a professional makeup artist. Bryant enlisted Essential Design to create a line of accessible beauty applicators to help users precisely apply eyeliner, mascara, and brow makeup despite physical challenges. The line provides better stability, control, and ergonomic support than other available beauty tools, allowing makeup enthusiasts of all abilities to perfect their look with ease and confidence.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Trade / Industry