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Guild
Guild
Guild
Guild
Guild
Guild
Guild
Guild
Guild
Guild
Guild
Guild
2025

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Guild

Business Transformation

Guild

We engineered a comprehensive business strategy and brand redesign for Guild, a B Corporation at the forefront of unlocking career mobility. By reimagining Guild’s purpose and identity, we reflected its evolution from modernizing tuition assistance programs to creating a transformative Career Opportunity Platform™. The revamped brand aligns Guild’s mission of empowering working adults with career opportunities, addressing systemic inequalities, and positioning Guild as a market maker that bridges education and career goals for millions.

Client / Manufacturer

Guild

Denver, US
Design

COLLINS

NEW YORK, USL.A. Corrall, Rejane Dal Bello, Zuzanna Rogatty, Morgan Light, Barney Stepney, Darius Wang, Sanuk Kim, Emily Sneddon, Jump Jirakaweekul, George Laven
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
North America
Target Groups
Consumers / Users, Trade / Industry

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