Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

GUND Rebranding
GUND Rebranding
GUND Rebranding
GUND Rebranding
2017

Share:

GUND Rebranding

Rebranding

GUND is the oldest manufacturer of soft toys in America, and also the first teddy bear manufacturer to truly capture emotion and facial expression in their product shots of plush toys. GUND’s new brand identity design pays homage to this tradition by focusing on the most emotionally expressive elements of GUND’s signature products. It emphasizes the intangible qualities of the company’s work over the physical, reflecting the emotional investment that develops among their consumers.

Client / Manufacturer

GUND

Edison, NJ, US
Design
Cynda Media Lab

Cynda Media Lab

Englewood Cliffs, NJ, US
Date of Launch
2016
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry

RELATED PROJECTS