Guo Jiao 1573 Australian Tennis Cocktai
Packaging Design of 1573 Australian Tennis Cocktai
Luzhou Laojiao Co., Ltd China
This product is the exclusive 1573 cocktail of the Australian Open, so the Guojiao 1573 has launched a special canned pre mixed cocktail for the Australian Open. Creative extraction of the Eastern Super IP Monkey King as the main visual element, with a flattened pattern that aligns with the spirit of the Australian Open. The pattern adopts a symmetrical double head design with a positive and negative shape, initially appearing as a side face. After visual conversion, it is indeed a positive face. The negative shape in the middle is designed as a wine cup, symbolizing the Australian Open trophy, adding fun to the product
Client / ManufacturerDesign
Luzhou Laojiao Co., Ltd China
LUZHOU, CNShenzhen Diga Creative Design Co., Ltd.
shenZhen, CNHaijun Shen, Jiaqi Li,Yong LinDate of Launch
2021
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users