GUOMEI LIQUOR
GUOMEI LIQUOR
GUOMEI LIQUOR
GUOMEI LIQUOR
2018

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GUOMEI LIQUOR

Beverage packaging

The Chinese word "Guomei" means the glory of China. This brand stands out for the high quality of its liquor and its creative and exquisite packaging design which blends traditional Chinese motifs with a modern design sensibility. The Gome LGZ series is based on the historical figures Liu Bei, Guan Yu, and Zhang Fei, who feature prominently in Chinese Opera. Guan Yu and Zhang Fei were generals serving under the warlord Liu Bei during the Han Dynasty. The bottle design features elements from their masks.

Client / Manufacturer

YIBIN GUOMEI LIQUOR CO., Ltd.

Yibin, CN
Designer

CHENGDU YITIAN PACKAGING

DESIGN CO., Ltd.Chengdu, CN
Date of Launch
2017
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User

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