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Chinese Baijiu
GUIZHOU GUOTAI LIQUOR GROUP CO., LTD
The packaging is themed "Blending of Emotions, Wine Reflecting Life", using different states of life to describe the four flavors of "sweet, sour, bitter and spicy" in Chinese Maotai-flavor liquor. The packaging is a set of 4 small bottles of wine, and each bottle of wine uses the English word for the corresponding flavor to depict the outline of a window, and the window depicts the corresponding moment of life. The outer box is made of environmentally friendly materials, visually creating an old apartment building, the mottled walls symbolize the traces of life, and the windows condense different life stories.
Client / ManufacturerDesign
GUIZHOU GUOTAI LIQUOR GROUP CO., LTD
Guizhou, CNShenzhen Baixinglong Creative Packaging Co., Ltd
Shenzhen, CNJunfei WangDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users