GuoXian·YueZhiXiang

Packaging Design for Chinese Fruit Brewing

This is a high-end fruit wine from China, named "GuoXian-YueZhiXiang". In ancient China, the production of purple was more difficult, resulting in higher costs and often being the choice of the affluent class. Therefore, we locked the color scheme of this product in purple. The metal plaque on the front of the ceramic wine bottle is shaped with the Chinese character "moon", which perfectly highlights the theme. At the same time, we use the Chinese character "one" as the shape of the bottle cap, giving the product a very strong Chinese flavor, while also implying that the quality of this product is "first-class".

Client / Manufacturer

LUZHOU LAOJIAO CO.,LTD.CHINA

LuZhou, CN

Design

LUZHOU LAOJIAO CO.,LTD.CHINA

LuZhou, CNYong Lin,Mengli Li

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

Shenzhen, CNXiongbo Deng