Gustavsberg Nautic

WC packaging

The objective was to minimize environmental impact, to improve the carrying comfort and to increase visibility at the point of sale of the wholesalers. The replacement of the traditional wooden pallet by Styrofoam minimizes the material and recycling efforts. Due to the weight reduction by 86% and the ergonomic grips in the double folded cardboard combined with the strapping band, it is easier to carry. An opening in the cardboard seat cover makes assemble parts inside visible, so there is no need to open and destroy the packaging in order to verify its contents. White label and grey, tailored packaging distinguishes the WC at the PoS.

Client / Manufacturer

Villeroy & Boch AG

Mettlach, DE

Villeroy & Boch Gustavsberg AB

Gustavsberg, SE

Design

Villeroy & Boch Gustavsberg AB

Gustavsberg, SE

Myra Industriell Design

Stockholm, SE