Own-produced herbal elixirs from the pharmacy have a long tradition, but have been finding their way into the shelves of well-versed bartenders with an interest in regional produce in the recent years. The Elwert family of pharmacists realizes this trend and revises their own herbal bitter, the “Böhmenkirch elixir of life”. The thus created new product is named GYLD, following ancient sagas, in which heroes become invincible when drinking a magic potion. The graphic appearance has very deliberately been freed from history – despite the shape and look of the bottle. The abstract black and white design emphasizes the drink’s color: gold.