H FASHION Brand Identity Development
Fashion E-commerce Platform
H FASHION serving as the official importer of an eclectic range of international fashion brands. As an international fashion specialty store, H FASHION aimed to strategically distinguish itself by focusing on showcasing a concentrated lineup of international fashion brands. Thus, H FASHION then pursued a plan to differentiate itself as an international fashion specialty platform by exploring the reasons why consumers seek to purchase international fashion brands, their objectives in visiting the platform, and the benefits they wish to gain through experiences beyond purchases.
Client / Manufacturer
Design
H FASHION by HANDSOME
Gangdong-gu, Seoul, KRPlusX
Seoul, KRYunsung Lee, Sunghwan Im, Byeongkuk Jung, Hwan Kim, Soyeon LeeDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users