Haier Culture Gallery

Exhibition Hall

Corporate Ecology Concept: Technical management is part of the stable growth, while management culture is the main factor for long-term survival and development. This project is a corporate culture exhibition hall design planning, which incorporates the core corporate philosophy of human-unity - maximizing human value - and embodies the corporate policy of management culture, forms and measures. The project also attracts visitors through participatory exhibition, immersive drama, digital twins, and post-show tracking so that visitors coming to the exhibition will become lifelong viewers of the company and even part of the innovation.

Client / Manufacturer

Haier Group

Qing Dao, CN

Design

Academy of Arts & Design, Tsinghua University

Beijing P.R.C., CNYu Lizhan, Zhou Yanyang