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HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
HAINAN BEER
2024

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HAINAN BEER

Beer packaging

CHINA RESOURCES SNOW BREWERIES

Specially designed for Hainan Beer, the packaging full of Hainan style shows users the natural scenery and relaxing lifestyle in Hainan. The packaging subtly integrates local typical elements including the sun, coconut trees, sailing boasts, etc., into the word "HAINAN" to form the core visual symbol. For can packaging, the postmark patterns printed with the special thermochromic ink will appear as the temperature lowers.

Client / Manufacturer

CHINA RESOURCES SNOW BREWERIES

Beijing, CN
Design

CHINA RESOURCES SNOW BREWERIES

Beijing, CNDong Yan, Weixi Zhou, Yan Yang, Jialiang Mao
Date of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users

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