Hallmark audio identity

Audio identity

Enabling Hallmark to build a distinctive sonic brand, by translating their brand-values into music. Delivered in a flexible music library, fitted to all touchpoints. This way, Hallmark can optimally communicate its brand-values across all its content, while eliminating the need of searching for stock-music or engaging in complex licensing. By combining research, AI and creativity, TAMBR was able to create a flexible and distinctive sound, which now is available to use for all Hallmark marketers - and their agencies - that are building the brand.

Client / Manufacturer

Hallmark

Rotterdam, NL

Design

TAMBR

Rotterdam, NLNiels de Jong, Willemijn van Hussen, Joost Wesseling