How do you motivate people to vote - and explain to them a new electoral-law at the same time? You set up a campaign combining all relevant marketing-tools of motivation and information. AM | Communications developed such a campaign for the Hamburg Elections 2008, including the whole range of modern means of communication like city-lights, newspaper adverts, billboards, online marketing, vodcasts, events, corporate involvement and direct marketing. The colorful campaign involved, for example, public waste bins and dustcarts eye-catchingly labeled with the claim: "Don't throw your vote away".
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