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Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
Hana Club1 Dogok
2026

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Hana Club1 Dogok

Bank

Hana Financial Group

A leading Korean bank brand, Hana Bank, asked to design an exclusive club space for their highest net worth individual clients in an old and affluent neighborhood Dogok-dong in Gangnam, south of the river in Seoul, South Korea. Realizing private banking is underpinned by personal service, ranging from holiday booking to financial programs to support the next generation, the design team decided to center on modest and understated Korean hospitality. Utilizing their expertise in hotel design, they devised space programming similar to hotel's banquet rooms, executive suites, and club lounge and applied Korean aesthetics throughout the space.

Client / Manufacturer

Hana Financial Group

Seoul, KR
Design

Hanyang University

Seoul, KRSeuk Hoon Kim
Studio Eccentric Co., Ltd.

Studio Eccentric Co., Ltd.

Seoul, KRHuiun Jeong, Jae Hun Cha, Jeong Eun Lee, Sooyeon Kang
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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