Handsomelife& Oera Website
OERA is a collaboration between Dr. Sven, the world's foremost authority on cosmetics and beauty, and Alison Goudreault, Creative Director of MOJO. The result is the first luxury skin-care brand created by a fashion company. The concept behind OREA is a "daily journey to reach a state of Absolute Zero." The unique identity of Oera.com as a luxury product website is achieved through detailed micro-interactions, enhanced 3-D, and a simple, on-trend layout. Oera.com uses a friendly tone of voice to present how it uses biotechnology to create Orea products.