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Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
2021

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Hanhe Mengjue

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Hubei Institute of Fine Arts Department of Chinese Painting

Combining the traditional Chinese ink painting technique with Japan lacquer art, the "Hanhe Mengjue" visual image design aims to create a visual language that also expresses a kind of transformation. On a symbolic level, the "Hanhe" generation refers to each person in a cold society, while "Mengjue" references the spirit of contemporary people awakening. At the same time, the collision and mutual integration of the traditional ink painting language of "Jibai Danghei" with the lacquer art of "Jihei Dangbai" also embodies a merging of traditional culture and contemporary visual design.

Client / Manufacturer

Hubei Institute of Fine Arts Department of Chinese Painting

Wuhan, CN
Design
Shenzhen Chengmei Culture Communication Co., Ltd.

Shenzhen Chengmei Culture Communication Co., Ltd.

Shenzhen, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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