HanJing
Spirits and liquor packaging
Hanjing Liquor has a long history of brewing, and the company has a valuable asset, namely a well that has existed for hundreds of years. Good water makes good spirits. In terms of bottle design, the cap adopts the shape of a pulley tackle used to draw water from ancient wells, and the body is shaped like an ancient well, creating a unique visual symbol for Hanjing. The bottle shoulder is decorated with a design typical of trellis windows in Jiangsu. Thus, the overall design conveys the culture and history of Hanjing Liquor.
Client / Manufacturer
Design
Shenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNShenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User