Hanyul New Design- The aesthetic in Korean beauty
Cosmetic Product design
HANYUL is a cosmetics brand that was created in 2007, delivering quintessential Korean products that are made using indigenous raw materials and technologies. As years went by, however, the Korean image appeared to be more of an old image, meaning younger generations may not take it as something of their own. So, we needed rebranding HANYUL. We wanted to maintain the essence of the brand, while transforming it into something that is in line with the times, which empathizes with consumers, and communicates with them. Our goal was to combine the modern Korean mood and a color palette to create rich emotional connections with customers in life.
Client / Manufacturer
Design
AMOREPACIFIC
Seoul, KRAMOREPACIFIC
Seoul, KRJeehyo In, Sung-eun Kim, Jiwon Kim, Jiyeon Kwon, Jooyoung YoonDate of Launch
2023
Development Time
up to 12 Month
Target Regions
North America, Asia
Target Groups
Consumers / Users