Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
Hanyul Red Rice Essential Skin Softener Limited
2022

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Hanyul Red Rice Essential Skin Softener Limited

Skincare product packaging

Amorepacific

Hanyul Red Rice Essential Skin Softener is formulated with red rice, obtained through two rounds of 360-hour fermentation of brown rice grown in Yeoju, Korea, to benefit the skin. The unique fermentation process is illustrated by a sprinkling of monascus on rice that gradually turns red. A video created by Hanyul shows this beneficial process, the story of red rice, the effort behind it, the passage of time, and the final result. The package design and video delicately convey the moment of fermentation and heighten the integrity of the brand philosophy: Meet the benefit of Korea's nature.

Client / Manufacturer
Amorepacific

Amorepacific

Seoul, KR
Designer
Amorepacific

Amorepacific

Seoul, KR
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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